Why Your Business Needs to Be on Pinterest

May 16, 2024

Using Pinterest as a marketing tool is essential for business owners like ourselves, here’s why:

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It can be very easy to think of Pinterest as a social media channel like Instagram or Facebook, but the truth is… Pinterest is not social media. As business owners, we’ve got to get that in our minds to make sure we are using it to its fullest potential! Pinterest isn’t just a place to pin inspiration for your dream home or outfits for your upcoming summer vacation, it’s a (very successful!!) outlet that we can use to generate massive results for our businesses with no expense and not a ton of extra effort either. Let’s talk more about this!!

Think of Pinterest as a Search Engine NOT Social Media

In reality, Pinterest is a visual search engine. With over 400 million monthly active users, Pinterest serves as a hub for inspiration and discovery across a vast array of interests, from fashion and home decor to travel and party planning. Users flock to Pinterest with intent, actively seeking ideas, solutions, and products to enhance their lives. By showcasing your products or services on Pinterest, you tap into this receptive audience, driving valuable traffic to your online business.

One thing we’ve come to love about Pinterest is that, unlike other channels we’re posting to looking for likes and follows, that doesn’t matter on Pinterest! Instead we are focused on making our content searchable.

Amplified Reach & Engagement

Unlike other social media platforms, where content can quickly get buried in a sea of posts, Pinterest content has a much longer lifespan. Thank you to the Pinterest gods, am I right?! Finally it feels like our hard work is worth it when we see pins we posted years ago still bringing in traffic every single day!!! Additionally, Pinterest’s smart feed algorithm prioritizes content based on relevance and engagement, meaning high-quality, visually appealing pins have the potential to gain significant traction and virality.

Pinterest Converts Browsers Into Buyers

One of the most compelling reasons to be on Pinterest is its ability to drive high-quality traffic to your website. According to research, Pinterest users are actively seeking inspiration and making purchasing decisions, with 85% of Pinners reporting that Pinterest helped them decide what to purchase. Pinterest boasts impressive conversion rates, with the average order value from Pinterest referral traffic surpassing that of other social media platforms. By strategically optimizing your pins and directing traffic to your product pages or blog posts, you can turn Pinterest users into loyal customers. That’s just what we want to hear!!!

Actionable Analytics & Insights

One of the most valuable aspects of Pinterest for businesses is its amazing analytics tools. With Pinterest Analytics, you gain insights into your audience demographics, top-performing pins, and referral traffic to your website. These actionable metrics empower you to refine your Pinterest strategy, optimize your content for maximum engagement, and make data-driven decisions to drive business growth. Whether you’re testing different pin formats, experimenting with new keywords, or analyzing the effectiveness of promoted pins, Pinterest Analytics provides the insights you need to succeed.

In conclusion, Pinterest offers unparalleled opportunities for online businesses to increase brand visibility, drive high-quality traffic, and boost sales conversion. By leveraging the power of visual discovery, amplifying your reach and engagement, and establishing your brand authority, you can unlock the full potential of Pinterest for your business, no matter what that looks like!

Looking for a highly recommended Pinterest Scheduler?

We use and love Metricool to plan, schedule and auto-post pins to our Pinterest account every single day. We have loved the ease of use and simplicity of Metricool along with the fact that we can also plan and schedule posts to Instagram and Facebook here as well. If you want to give it a try for yourself, you can use the link below to learn more and sign up with an exclusive discount! And if you want to read more about our review of Metricool vs Tailwind, click here.

*I only share about companies that I truly believe in, and some of the links in this content are affiliate links, which means I may earn a commission if you make a purchase through them.

Why Your Business Needs to Be on Pinterest

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I'm Shannon, a Montana Mama

Owner and designer behind High Peaks Studios. I love to design unique, bold and fun printable templates that help create a cohesive look for your event, whether big or small!

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